About the competition

https://eccles.utah.edu/programs/undergraduate/game-day-ad-analytics/

Infographic

https://www.canva.com/design/DAE4ryuRauE/iZtQKsF6bAVHyWC0j7uoyw/view?utm_content=DAE4ryuRauE&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Whitepaper

https://docs.google.com/document/d/1Re2iFdg1mH_TgqN266kUM3y4QZxr6AwnT8jtJPrlikU/edit?usp=sharing